Connecting conservation with community is at the core of everything The Conservation Fund does. It was also the theme of their 2013 annual report, which tells their story through feature vignettes of their work, infographics and financials.
The print version is a condensed version of the annual report, sent to higher level donors, field staff and partner organizations.
The online version is responsive for use on all devices and featured more projects, a full list of donors, interactive map and more. Traffic to the site was driven by a direct mail piece sent to every donor and supporter of The Conservation Fund.